Pre-Launch Sales Ends:
Awesome! Your Call Is Booked!
Next Steps:
1. Check your email for your Zoom call link
(check spam if you don't see it). If you can't find it, let us know!
2. Watch This Short Video Before Your Call! 👇
IMPORTANT: Ensure you take the time before your call to review the above video.
The above video provides you with all the information you need to learn exactly what we do in the program. This will help you make an informed decision about whether this is for you.
Once you have watched the above video, please confirm by hitting REPLY to your confirmation email so we know you are ready?
Made For Consumer Products Brands
Our program is suitable for founders & sales managers working in consumer products brands in any of the following product categories
Brands We've Worked With
The Product Launch Academy Curriculum
Overview Of Our Coaching Program
Week 1: Welcome & Course Intro
The Salespersons' Mindset & Your Channel Strategy
How to be successful with this coaching program
Busting the biggest myths in product-based businesses
Your product 'retail ready' checklist
Finding the time to implement this coaching program
Your sales channel strategy
Week 2: Preparation For Profit
Margin-Focused Pricing
The importance of running a margin-focused consumer products business
Understanding your true COGS
Getting your COGS down
Calculating your RRPs and trade prices
Preparing your price lists
How to implement a price increase
Week 3: Operational Systems
Get Your Back Office Organised
Recommended software to help you run your business
Organising your files on the cloud
Essential documents for selling to wholesale buyers
Set up product tech specs
Inventory management software options
How to forecast your stock requirements
How credit facilities can help manage cashflow for fast-growth businesses
Annual stock takes
Week 4: Marketing Assets
Product Photos & Wholesale Catalogues Or Sell Sheets
Which photos to take?
How to get amazing photos that show off your products without breaking the bank
The essential elements of the perfect wholesale catalogue or sell sheet
Creating a digital version of your wholesale catalogue
Week 5: Marketing Systems
CRM Set Up
Setting up a dedicated e-mail sending domain
Selecting & setting up your CRM
Setting up your marketing segments
Creating and uploading your leads & customers
Creating tasks and notes
Tracking category review schedules
Week 6: Online Lead Generation
How To Generate Wholesale Buyer Leads Online
Your buyer lead generation options
Generate your indie leads online
Generate your large retailer & distributor leads online
How to outsource list building
How to generate leads through lead swaps
Week 7: In-Person Lead Generation
Generating Wholesale Buyer Leads From Physical Events
Generating leads through Meet The Buyer & pitch events
The pros and cons of trade shows
How to prepare for trade shows & booth selection
A typical day at a trade show
What to do after the show to maximise your ROI
Week 8: Indie Buyer Sales Training
Sales E-mails, Sales Sequences & Samples
The wholesale sales process
How to sell to the independent buyer
Constructing sales e-mails that bring about interest
Constructing one pagers to attach to email campaigns
Constructing engaging e-mail sales sequences
Being relentless with your follow-ups
Getting samples to the buyer
Week 9: Large Store Buyer Sales Training
Category Data & Pitch Decks
How to sell to the large / chain store buyer
Where & how to obtain category data
Educating the buyer & the use of pitch decks
Construct your pitch deck for supermarket & big box retailers
Week 10: Closing The Sale
Negotiating & Getting The Purchase Order
Chasing up leads & the decision making process
Being flexible & overcoming buyer objections
How to negotiate: the tools at your disposal
How to credit check your customers
Tips on completing new supplier & new line forms
Processing the order
Week 11: Grow Your Sales
Driving Repeat Orders & Team Building
Nurturing your customers & driving repeat orders
The importance of supply reliability to staying listed
In-store product demos
How to gain visibility of your lapsed customers
How to support your distributors
Recruiting your team
Training your team
The Business Growth Cycle: Feedback → Learn → Adjust → Repeat
Week 12: Advanced Marketing
How To Drive Organic Inbound Enquiries
Refine your website for wholesale buyers
Set up your annual digital content calendar
Getting press features without a PR agency
Organic social media content strategies
Entering & winning awards
Setting up a website wholesale enquiry form
What We Offer
Private Community
Get all your questions answered in our new community of like minded product founders & sales managers
Excellent Support Team
Our support team is available 24/7 to troubleshoot any technical issues you come across
Bi-Monthly Live Q&A Calls
Join our monthly group coaching calls to get direct access to Sam
Customised Brochure Review
The programme includes a customised video review of your product brochure or wholesale catalogue
Limited Time Pre-Launch Bonuses: Downloadable Resources
The most comprehensive consumer products wholesale course globally.
When you enrol today, you'll get access to these downloadable resources worth £5,676
Full Product Photography Guide
Whether you're prepping for your first brand shoot or levelling up your visuals, our Product Photography Guide will walk you through everything you need to capture scroll-stopping, interest-generating, conversion-driving photos of your products. Suitable for use across both D2C and wholesale channels.
Free! £197
Margin-Focused Pricing Bundle including Product Costing Tool, Wholesale Pricing Spreadsheet™, Profit Margin Calculator & Trade Price List Templates
Use our Product Costing Tool to accurately determine your cost of goods for every product. Use our Wholesale Pricing Spreadsheet™ to determine your company's RRPs and calculate your gross margins for direct wholesale, distributor and ex-works clients, and use our Margin Calculator to determine your gross margin across specific accounts. Make it easy for buyers to view your unit and case pricing across all your products using our ready-to-use Trade Price List Templates.
Free! £1,497
Wholesale Catalogue Toolkit & Product Brochure Template
Create buyer-ready marketing materials that convert. Get complete content guides, copy prompts, and design tips to showcase your products, tell your brand story, and maximise buyers' interest in your products. Showcase your products with customisable product brochure templates that allow you to highlight the benefits and attributes of your products in a buyer-friendly format.
Free! £397
Operations Mastery Bundle: Company & Product Details Spreadsheet, Product Logistics Spreadsheet & Tech Spec Template
Our Product Master template will allow you to store all your product information in one place, enabling you to quickly and accurately complete new line and setup forms when the buyer says yes! Our company details details will allow you to store all your company information in one place, like your company registration number, tax ID number, addresses, financial information, any accreditations or awards you've won, etc.
Free! £1,497
Buyer E-mail & Sales Sequence Templates
Use our 'tried and tested' sales e-mail templates in your campaigns to send cold outreach e-mails to your buyers, and use our proven sales sequences to follow up with the buyer time and time again, on autopilot. Customise the subject lines and content using AI tools and learn all the tips and tricks that maximise e-mail open rates, and focus the attention of buyers on your products.
Free! £1,497
New Customer & New Order Forms
Use our fully customisable New Wholesale Customer form to e-mail to smaller store buyers once they’re ready to buy! Use our fully customisable New Order Form to make sales of your products at trade shows & exhibitions.
Free! £297
Digital Marketing Content Calendar Template
A 12-month strategic posting plan designed for consumer product businesses mapped to sales cycles, holiday seasons and NPD launches. The calendar ties together your content plans for social media, partnerships, your website, blog posts, e-mail newsletters and PR, so your campaigns stay consistent across all digital platforms.
Free! £197
Consumer Product Press Release Template
Ready to get your product in front of the right people? Our Press Release Template is your go-to tool to grab the attention of journalists, editors, and media outlets who matter most. Whether you’re launching a new product, announcing a milestone, or building brand buzz, this plug-and-play format helps you share your story with confidence and clarity.
Free! £97
Testimonials
Sam was a great teacher! We covered growing pains, production challenges, and new product opportunities that could help grow the business. He was a great listener and helped me work towards my goals.
Monika Szpreglewska
New Forest Shortbread
Brilliant and helpful, the level of detail and information shared was invaluable. As Sam has been through the process himself, the advice and direction was practical, which is always more beneficial.
Shaheena Rasool
Halal Dining Group
Join Consumer Product Founders Just Like You Learning The Repeatable System Taught Inside Product Launch Academy To Get Brands Onto The Shelves Of Retailers Like These:
Our Proven System Has Landed Listings With These Top Retailers And More
Meet Your Instructor
From 0 to 1,000+ retail accounts
Hi! I'm Sam, former co-founder at the UK's leading super-premium gourmet popcorn brand, Popcorn Shed. Popcorn Shed is a sales & marketing business in the consumer products industry. I've spent the past 10 years building a packaged products business driving over £10m+ in wholesale sales revenues.
When I started the business at my kitchen table, I worked 16 hour days just to keep the business afloat, but still wasn't profitable. I spent time on product development, PR, social media, procurement, packaging design, marketing collateral, sales systems, sales, negotiation, picking & packing orders, invoicing, starting a website, starting an Amazon store, attending trade shows, attending farmer's markets, the list goes on and on. I did everything I could to get my products out in the world. Whilst I was working every hour that I could, I found that the secret to growing our brand lay in wholesale distribution. However, we struggled to market & sell our products to wholesale clients profitably, without a massive marketing budget or funding behind us.
Reluctant to take on external investment, over the years, I became a sponge, soaking up every bit of information I could, and systematically experimented and learned how to fix every problem plaguing my business. l learned the EXACT methods it took to grow wholesale sales of my packaged products, at a profit, without a speculative marketing budget or taking on investment by diluting my shareholding. Over the years, I transformed my struggling packaged popcorn business into a thriving, profitable, multi-7-figure revenue wholesale and e-commerce business, with hundreds of wholesale clients, and without relying on listings from mainstream supermarkets.
I founded Product Launch Academy to help struggling consumer product founders and sales managers, just like you, to implement systems and processes that help you diversify your wholesale sales channels, sell your products to more retailers, profitably, build a recognised brand, and generate repeat orders with wholesale clients once you do get listed. I hope this program will enable your business to reach more customers, drive a sustainable profit, and empower you to build the business of your dreams. I look forward to working together.
As Featured On
Get Your Products Listed
Learn the proven system that gourmet popcorn brand Popcorn Shed implemented to land your products on the shelves of thousands of stores big and small, like...
Feather & Bone Speciality Grocery & Delicatessen, Hong Kong 🇭🇰
Cost Plus World Market, speciality Retail & Imports, USA 🇺🇸
Brown Thomas Arnotts department store, Ireland 🇮🇪
KaDeWe department store, Germany
Superdrug, healthy & beauty retailer, UK 🇬🇧
Anthropologie, fashion & gifts store, UK 🇬🇧
Happy Boxx, letterbox gifts, UK 🇬🇧
Fenwick department store, UK 🇬🇧
WH Smith, Travel & Convenience Retailer, UK 🇬🇧
Theatre Royal Drury Lane, London, UK 🇬🇧
Legoland Windsor, Theme Park, UK 🇬🇧
Sainsbury's Supermarkets, UK 🇬🇧
TUI, commercial Airline, UK & Ireland 🇬🇧 🇮🇪
Harrods Department Store, UK 🇬🇧
Longdan, Asian Supermarkets, UK 🇬🇧
Uber Boats Passenger Ferries, London, UK 🇬🇧
John Lewis Foodhall From Waitrose & Partners, London, UK 🇬🇧
Backyard Cinema, London, UK 🇬🇧
Qatar Airways, Commercial Airline, Qatar 🇶🇦
Selfridges Department Store, London, UK, 🇬🇧
The Reach Piccadilly Hotel, Manchester, UK 🇬🇧
Backyard Cinema, London, UK 🇬🇧
Regent Street Cinema, London, UK 🇬🇧
Paulton's Park, Theme Park, UK 🇬🇧
Paperchase, Former Stationery & Gift Store, UK 🇬🇧
Lagardère Travel Retail, Austria 🇦🇹
Migros Supermarkets, Switzerland 🇨🇭
Mall of Qatar, Qatar 🇶🇦
John Lewis Department Store, UK 🇬🇧
Nobu Hotel, Luxury Hotel, London, UK 🇬🇧
Hanos Catering Wholesaler, The Netherlands 🇳🇱
Handmade Christmas Co, Hamper Company, UK 🇬🇧
Southbank Centre, UK 🇬🇧
ICA Gruppen, Stockholm, Sweden 🇸🇪
Grand Frais supermarket, France 🇫🇷
Co-Op LIVE Arena, Manchester, UK 🇬🇧
British Airways, UK 🇬🇧
Shinsegae department store, Korea 🇰🇷
Scribbler, UK 🇬🇧
Springvale Foods, UK 🇬🇧
& Premium Japan 🇯🇵
Compass Group, UK 🇬🇧
Peckhamplex Cinema, UK 🇬🇧
Snoep Zoet, Belgium 🇧🇪
Vinny, UK 🇬🇧
Love British Lifestyle, UK 🇬🇧
Spicers of Hythe, UK 🇬🇧
Craft Gin Club, UK 🇬🇧
The Farmshop by Seasons, UK 🇬🇧
Tesco, Northern Ireland 🇬🇧
Google offices, UK 🇬🇧
Virginia Hayward, UK 🇬🇧
Prezzie gift boxes, The Netherlands 🇳🇱
Nisa, UK 🇬🇧
Ocado, UK 🇬🇧
Everyman Cinemas, UK 🇬🇧
Disclaimer: These results are all due to putting in consistent HARD WORK. Simply joining this (or any) program does not guarantee you results. We provide you with the system, but you MUST implement it in order to be successful.
Who This Course Is For
Your products are currently in production
You know which products to lead with in your pitch to buyers, and why retailers will care
Your manufacturer certifications are in place
Your packaging (if using) is tested, legal and looks great on shelf
Your supply chain and manufacturing is all retail standard
Your supply chain and manufacturing has the capacity to scale up with larger volumes
You already have proven product market fit
You have at least 2 people in the business, or plan to hire a wholesale salesperson, in order to grow your wholesale sales
You are ready and serious about wanting to grow wholesale sales of your products
Who This Course Is Not For
You have a great idea for a product or product range, but you are still in the planning stage
Your manufacturer certifications are NOT in place, or you have no plans to get manufacturer certifications in place
Your packaging (if using) is untested, illegal or doesn't look good on shelf
Your supply chain and manufacturing base is prone to problems which have not yet been fixed
You are already at manufacturing capacity and cannot or do not want to increase it
You do not have product market fit
You do not have, or plan to have adequate sales resource in place to dedicate time and effort to growing your wholesale sales
You are not ready or serious about wanting to grow wholesale sales of your products
Our 5-Step Digital First Wholesale System™ To Getting More Wholesale Listings
Implement our proven 5-Step Digital First Wholesale System™ to getting your products listed in thousands of retail accounts worldwide, without having to invest time and money into speculative marketing or physical events
FAQS
In case you're wondering
This coaching program provides you with all the tools and expertise to grow your wholesale sales to £1m+ per year, regardless of your product type or how competitive your category is. In addition to dedicating your time to implement the course, we recommend that you budget for a professional photoshoot of your products if you don't have professional shots already, and a graphic designer to prepare your wholesale catalogue or 'sell sheet', to take your marketing to the next level.
Beyond this, the only ongoing investments you'll need to make to grow your wholesale is in lead generation software priced at $69-$99 per month, and a professional CRM tool to manage your wholesale customer communications, priced at $39 per user per month.
The course includes a module on getting the most from paid-for in-person events, but these are no means required in order to gain success with this program.
Our coaching program is highly adaptable and is specifically targeted to founders and sales managers working to grow sales of their brand's products across a range of consumer product types including food & drink, beauty & cosmetics, household goods, personal care & hygiene, health & wellness, baby & kids, toys & games, pet food, pet care & accessories, office & school supplies, art & prints, craft & jewellery, gifts & gadgets & many more!
If your products belong in retail or with distributors, or you wish to sell your products in B2B channels, then our coaching program is for you.
We are currently finishing building out all the modules of the course. The price will revert to the full price once all the modules have been completed.
This course cannot guarantee you a listing at any specific retailer; only the buyer at that retailer can determine whether or not you get listed. What this course can and will do is to maximise your chances of getting listed with your target retailers, and provide you with sales at other retailers by giving you the tools to generate your own B2B leads within your physical products business.
Yes, absolutely! We have many students that have already nailed their product photography, marketing materials or pricing, and just need help generating and closing buyer leads. If this is you, can you skim through the modules that you have already got in place to see if any of these elements of your marketing can be improved, and then shoot straight to the sales modules to get you generating more wholesale sales as soon as possible!
The course has been designed to be completed over 12 weeks from start to finish, allowing up to 4 hours per week in order to complete the modules.
The bonus modules are optional, depending on your brand's stage of growth. These will be available to you online once you enroll in the program, to follow at your own pace.
We have different plans, depending on your growth, learning style, goals and budget. Some of our payment options include lifetime access to the program; others are time-limited. These will be discussed on the call with you.
You’ll get complete access to the Product Launch Academy curriculum, live group coaching, and a supportive community of founders to help you grow while you're enrolled in our coaching program.
No, these are not mandatory to gain success with the program; you'll get tons of value from the lessons and bonuses alone. If you're in our Lifetime Access tier, you'll be able to choose your own schedule for 1:1 calls.
Not at all; we have helped brands from brand new up to several decades old. It absolutely does not matter how old your brand is or how many wholesale accounts you have already coming into the program.
Yes, we offer 1:1 coaching sessions as part of our lifetime access plan. This will be discussed with you on the call.
Don't worry! All of our sessions are recorded and uploaded so you can watch the missed session back at a later date, if for any reason you can't attend.
Absolutely! Product Launch Academy has a 7-Day Satisfaction Guarantee. If you are not completely SATISFIED and ENLIGHTENED by the Product Launch Academy Program, then contact us within 7 Days for a full refund, no questions asked!
We look forward to speaking with you.
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DISCLAIMER: The sales figures stated on this landing page and discussed in the Product Launch Academy program are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your products, background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT PURCHASE THE PRODUCT LAUNCH ACADEMY COURSE.